The Blog

Wednesday, March 31, 2010

The Joke's On Us....Huge April Fool's Savings!!!

It looks like this year, we're the fools - at least we must be to be offering such significant savings. Here's the deal - book any night with us during the month of April and receive the second night for just $4.01 plus tax. And the savings don't stop there...book two nights, receive two nights for $4.01 each and so on which basically means nearly 50% off any length of stay the entire month! There are a few rules, but not many:

  • This offer cannot be applied to existing reservations

  • A minimum stay of two nights is required

  • You MUST mention our April Fools Day special when booking your reservation (if booking online, simply type "April Fools" in the special needs field)

  • To receive this discount, your reservation must be made on April Fools Day (April 1st) and may be booked for any days during the month of April

To book your reservation, you may call 508-945-0127 or book online. Remember, reservations must be made on April 1st...Happy April Fool's Day!



Labels: , , , ,

Sunday, December 13, 2009

Cape Cod Gift Ideas Part III

Here is our final installment of Cape Cod gift ideas that we have been posting every day on Twitter.

Idea # 21 - The book Still Alice written by Cape Cod author Lisa Genova.
Idea #22 - Cards from Cape Card.
Idea # 23 - A growler of beer (or a shirt or a hat) from Cape Cod Beer .
Idea #24 - A Cape Cod Hammock.
Idea #25 - A tie from Vineyard Vines .
Idea #26 - The Last Best League - a book about the Cape Cod Baseball League - order from Where the Sidewalk Ends.
Idea #27 - Baby Quilt hand made on Cape Cod .
Idea #28 - A Cape Cod weathervane.
Idea #29 - Community Cookbook created by the Chatham Women's Club - Peggy at 508-348-1938.
Idea #30 - Maybe the best of them all - a gift certificate to the Captain's House Inn.

We hope you all have a Happy Holiday!

Labels: , , , , , , , ,

Saturday, August 8, 2009

Golf specials in Brewster

For those of you looking for a last minute getaway (yes we do have a few rooms still available in August) or those of you wondering what to do during your stay at the Captain's House Inn, the Captain's Golf Course has some great specials in the month of August. With two par 72 courses, the Captain's Golf Course offers some premier golfing here on the lower Cape. And with specials in August, there's never been a better time to golf at the Captain's.

Labels: , ,

Saturday, November 29, 2008

Myths About Innkeepers

I'll never forget the morning when I was serving breakfast at the Carriage House Inn and a guest asked me what my plans were for the day. Before I could recite the list of chores I had lined up, she chirped, “It’s so beautiful out. Are you heading to the beach?” It took every fiber of my being to refrain from telling her about the previous night when, after a twelve hour day, James had surprised me by shucking some oysters and opening a bottle of bubbly for no reason, in particular. I was just about to slurp up a plump one when the phone rang – a guest’s heat was on the fritz and James headed over to determine that the thermostat needed replacing. So, on a Saturday night, we paid time and a half to have the problem fixed, the champagne went flat and the oysters went bad. But, I bit my tongue and reminded myself that the good days really do outweigh the bad.

In addition to the misconception about our “lounge by the pool” lifestyle, another myth about innkeepers is that we live in pristine homes with organized, labeled spice racks, homemade cleaning products, and sock drawers sorted by color. In reality, we have cabinets full of mismatched, chipped reject mugs from the inn, stained sheets and towels which were unacceptable for guest rooms, but a shame to throw away, and odd pieces of furniture which needed replacing at the inn, but again, were in decent enough shape to relocate to our house.

You will also never find a new bottle of shampoo or a full roll of toilet paper in an innkeeper’s home. You know how when you check into a hotel whose rating is anything above that of, say a motel that has five deadbolts and bullet proof glass, and there is a practically full roll of toilet paper in the bathroom? What do you think happens to all the quarter rolls that are too skimpy to leave for the next guest? That’s right – they find their way into the housekeeper or innkeeper’s giant basket of dinky toilet paper ends. Same with leftover shampoo – I have a permanent siphoning system set up in my bathroom where the little travel shampoos are funneled into my economy size Suave bottle. Also, my floor hasn’t seen a vacuum in weeks. Despite my anal retentive tendencies, I use all my vigor to clean at the inn. I mean, really, do chefs come home after cooking dinner for 200 people and decide to fix themselves a gourmet meal?

Yes, the life of an innkeeper is different from what most envision and this blog will continue to take you behind the schenes to showcase that life. You may also wish to visit PAII (Professional Association of Innkeepers International) which is a fantastic resource for both aspiring and seasoned innkeepers and also provides networking opportunities.

Labels: , , , ,

Wednesday, November 26, 2008

Marketing 101

I was a marketing and entrepreneurial studies major in college. You would think I would have had a clue as to how to design a winning marketing plan. I didn’t. Instead, James and I put our heads together and decided common sense was the way to go. We had three months until we closed on the Carriage House – I used any free time I could steal to research website designers, internet marketing avenues, learn about Google rankings and Pay Per Click advertising, and design brochures and rate cards. Ultimately, our marketing plan was: KISS (keep it simple stupid). We decided the key was to get people in the door, deliver a high quality and memorable experience, and entice them back again and again. Basically, we did four things:

1. While the guest rooms were in little need of cosmetic improvement, they were in need of modernization. We perused the circulars in the paper for deals on TV’s, DVD players, a computer for the common area, coffee makers, hair dryers, and ironing boards and when we found good deals we bought six of everything. In addition, we dropped our rates slightly thereby enhancing our product and creating value.

2. We spent the bulk of our advertising dollars on creating a user friendly website. We paid for professional photographs of the guestrooms and implemented an invaluable online booking tool Basically, for way less money than print advertising, we were reaching potential guests all over the world at any time of day and saving man hours by allowing them to book online or at the very least educating guests before they call.

3. An informative website is great but it's useless if nobody can find it. We educated ourselves on internet marketing and took a three prong approach: creating a pay per click campaign, having our web designer properly design our site to rank high in organic searches, and joining pay per inclusion websites like bedandbreakfast, bbonline, lanierbb, and virtualcapecod where you basically pay to be part of their site and then they do the marketing for you. Over the years, we have found Acorn Internet Services to be a particularly good marketing resource for innkeepers.

4. We designed a $20 coupon mailer and distributed it to our guest list. The coupon was good for a $20 discount per night to be used by a certain date. It didn't work and was the last mass mailing we ever did. Aside from a handful of publications, we rarely do print advertising as our internet plan has paid for itself over and over.

While we did not rely on a professional consultant to help with our marketing and financial plan, there are professionals out there who specialize in helping aspiring and new innkeepers get up and running. With my marketing education, and James' years spent in the hotel business, we didn't outsource in this area, but for anyone starting from scratch, it might not be a bad investment.

In 2.5 years at the Carriage House, we tripled the occupancy rate but not without some struggles, lessons, and of course, laughs along the way…

Labels: , , , , ,

Finding My Passion

Let’s rewind five years to the summer of 2003. I, like so many of the guests who envy my lifestyle, was working in corporate America. I was in administration at a consulting firm in downtown Boston, the latest of several jobs I had held over the last five years or so out of college. I should digress a moment and point out that we are young innkeepers. That’s why you will see phrases on this blog like, “I came home after a rough day at work and pounded down a bottle of Chardonnay,” as opposed to, “I decided to blow off some steam after a long day by finishing the sweater I’ve been knitting my grandson.”

Anyway, I couldn’t stand working for someone else and hopped from company to company hoping to find a job I felt passionate about. Finally, one particularly depressing day when I was feeling restless once again, I made my way down the elevator of the high rise office complex where I worked to the Barnes and Noble below. Impulsively, I bought a copy of Running a Bed and Breakfast for Dummies. I distinctly remember the cashier asking if I owned a B&B to which I responded, “not yet.” I flipped through the book in the confines of my cubicle and noted a website the authors had created – http://www.bedandbreakfast.com/. Perfect…I could pretend to do work while perusing the site. I found a link on the site to “inns for sale” and immediately did a search for properties on Cape Cod. My husband, James, who worked at a prestigious downtown Boston hotel, and I had fantasized about owning a B&B in Chatham - where he had vacationed as a kid - when we retired thirty years down the road. But we had never even broached the idea of doing it any sooner. My search generated a list of three B&B’s on the Cape, one of which – the Carriage House Inn - looked just like the dream inn we had envisioned. I spontaneously emailed the link to James at work and got back to alphabetizing files or whatever I was supposed to be doing.

For the next three days or so, I put my little fantasy out of my mind. I didn’t even mention it to James at home and completely forgot that I had emailed him the listing. Then, on a Friday afternoon, a response from James appeared in my inbox. As is typical of my fiscally responsible husband, his reply was a preliminary hypothetical profit and loss statement based on current interest rates, a rough estimate on occupancy rates, and the average daily rate provided on the sales specs. His analysis? Maybe this could work! Now, I should point out that in our relationship, I am the idealist and James is the realist. The fact that James was fueling my enthusiasm meant something here. We had plans to spend the weekend with his parents at their vacation home on the Cape that weekend so I printed the listing and stuffed it in my suitcase.

Turned out, my enthusiasm was contagious. Over dinner that night, we showed the listing to James’ parents who encouraged us to call the realtor. To me, this was even more huge than James’ optimistic spreadsheet. His parents are conservative by nature. For them to encourage even the possibility of us uprooting our stable (though in my case, fickle) careers, complete with health insurance and 401k plans to embark on a business that could sink or swim, was the push we needed to call the realtor. I was already deciding what coffee to serve for breakfasts at the inn as I dialed the number, but my bubble burst when I was informed that there was a bid on the inn which had been accepted. Other offers were being entertained, though, as there was a home sale contingency on the contract and the sellers were eager to sell. We set up an appointment to view the property, but with an overwhelming sense that we were wasting the realtor’s time – the likelihood of being able to counter the offer if we even liked the property was slim.

The cards were in our favor though. The inn was in fantastic condition cosmetically with six well appointed rooms and a comfortable apartment for the innkeepers. What was lacking were the essentials of a viable business – occupancy numbers were low, the website was practically non-existent, and it was the middle of summer. We wouldn’t be able to close on the property until fall at the earliest and there were no reservations on the books after mid-October. It would be a rough winter of eating Ramen noodles and leftovers, but we were game. After all, there is a certain romance about scrimping and saving to fulfill your lifelong dream, right?

To make a long and fairly boring story short, we were able to put together a business plan and get backing from a bank to move forward with the sale and outbid the previous offer. This all happened fairly quickly and while we knew we had the business sense and personalities to be innkeepers, those talents couldn’t be put to the test unless we had guests. We would need to figure out a marketing plan – and fast!

Labels: , , ,

Behind the Scenes with Jill


If I had a dollar for every time a guest told me that I have her dream job, I could retire and spend the rest of my days sipping Chianti and eating too much pasta on a remote island off the coast of Sicily. I suppose that to the outsider’s eye, my job is pretty cushy. They see me working the breakfast room chatting easily about restaurants and beaches with people from all over the world. They see the gorgeous property where I have the great fortune to live, and the lavish displays of tea cakes and pastries that emerge from my kitchen day in and day out. What they don’t see is everything that goes into running, what I aim to be a seamless operation. So, in answer to the question, “what is it really like?” I will attempt through this blog to bring you behind the scenes and let you decide if my job is, indeed, your dream.
I remember years ago posing this very question to the owner of an inn where I was staying. My question was met with a patronizing chuckle and an extremely negative description of the innkeeping profession. In hindsight, I can understand his reaction. Imagine several times a week people telling you that they want your career and you know they probably have no concept of exactly how hard your daily life is. Nobody really knows what is involved in innkeeping until they do it – I know I didn’t. So, it’s tempting to share with aspiring innkeepers the story about the overflowing toilet you dealt with the night before or the last minute cancellation that is unlikely to fill. But despite all that, I love my job and wouldn’t trade it for anything. I certainly wouldn’t talk anyone out of leaving a secure job to pursue their dream, but perhaps following this blog for awhile will shed some light on what it’s really like.

I should mention, before continuing, that I cannot in good faith bare all in this blog. Perhaps someday I will publish an anonymous book with all the sordid details of certain guests’ visits. And to be honest, 95% of the guests we host are very pleasant and we would welcome back time and time again. The 5% who fuel our comical repertoire of dinner party conversation, I’ll save for a more appropriate venue.

In the meantime, this blog will share our background, our smart moves and not so smart moves, and our day to day anecdotes which make our jobs both fun and trying. I am happy to answer any questions you may have along the way, so please feel free to comment. In addition to the dialogue on this blog, about.com has a wealth of information for aspiring innkeepers on their site.


Labels: , , , ,

Saturday, November 8, 2008

English Holiday Afternoon Tea at the Captain's House Inn


With the holidays just around the corner, we look forward to serving our annual holiday afternoon tea menu soon. Relax in our decorated tea room and get in the holiday spirit. The menu features cucumber cups with smoked salmon pate, traditional Branston pickle with cheddar, mushroom pasties, mini English Triffle and a selection of desserts and scones (click here for the full menu). This menu is available every day from 3 to 5 pm, November 29th to December 29th, 2008 for $18.00 per person. For groups of six to 25, this festive menu is also available as a private luncheon, perfect for a holiday party. As always, year round luncheons are available every day, starting at 12:15pm, at $22.00 per person and reservations are required. Please visit our website or call us at 800.315.0728 with any questions or to make your reservation. Happy Holidays!

Labels: , , , , ,

Tuesday, September 9, 2008

The word is out

If you are reading our blog, you may have already stayed with us and experienced the Captain's House Inn. Along with our article in the Boston Globe in June, we have just been mentioned as one of the places to stay in Chatham Mass. by the Wall Street Journal (see article here) and the August issue of Travel and Leisure (see article here).

If you usually book year after year, book early. Remember we do not take deposits until January, so it can't hurt to in advance.

Labels: , ,

Saturday, July 12, 2008

Captain's House Inn, Chatham, MA

The Captain's House Inn was recently highlighted in an article in the Boston Globe. Click here to read the full review.

Labels: , , ,

Friday, May 23, 2008

Impudent Oyster Chowder


The Impudent Oyster is a landmark in Chatham – the ambiance is bustling and the tables are always full and hard to come by in the summer. The reason? Certainly people aren’t flocking here for the décor which is minimal and somewhat rustic. They come for the food which is consistently outstanding and draws customers back, sometimes multiple times during their vacation. With this in mind, we decided a sample of their chowder, or, as they call it “Yesterday’s Quahog Chowder,” was a must. We were surprised to find that while certainly tasty, this was not at the top of our list. The clams and potatoes were plentiful and the consistency was a bit on the creamier side, but we felt it was lacking a bit in the flavor department. With a bit of doctoring up with some salt and pepper, we did enjoy the chowder and do recommend it, particularly since the atmosphere lends itself to the chowder and beer image we all have in our minds.

Labels: , , , , , , , ,

Chatham Bars Inn Chowder


While one typically envisions their clam chowder dining experience as casually slurping down a bowl with a pint of beer and perhaps the Red Sox game broadcasting on the bar’s TV, we couldn’t complain about the water views and fine china that accompanied our bowl of chowder at the Chatham Bars Inn. This was certainly the most different chowder we have sampled so far. Rather than spoonfuls of chunky potatoes and tender clams, the Chatham Bars Inn version was more of a purée than chowder. Though far from what we expected, the flavors were fantastic while perhaps a bit salty for some. Sometimes, it’s best not to mess with a classic, but we think the Chatham Bars Inn did a fine job of putting a gourmet spin on a New England tradition.

Labels: , , , , , , , ,

Roo Bar Chowder


One might think that with a new baby our search for the perfect chowder would be put on the back burner. However, we are trying to expose Abigail to our favorite pastime of dining out well before she is actually able to enjoy anything off the menu. So, while she downed a few ounces of formula, we downed a couple cups of chowder. The Roo Bar's version is on the creamier side, but not "stick to your spoon (and ultimately your gut)" thick. While we would have preferred a few more clams, the ones that were there were cooked well and there were plenty of potatoes for a those who prefer a heartier bisque. Overall, we enjoyed the flavors, but personally prefer our chowder a little less creamy and a little more clammy!

Labels: , , , , , , , ,

Saturday, May 3, 2008

Captain Linnell House chowder


For those of you who do not know us that well, the Captain Linnell House in Orleans, MA, is a special place for us. We were married there back in 2001 and go every year for our anniversary. This year when I opened the menu, at the top was Clam Chowder and the menu claimed it was the best. Upon arrival of their clam chowder, I received a wonderful aroma. It was nicely presented, with chives on top. No oyster crackers, but with their rolls, one does not need crackers. The chowder had a great consistency, not too thick, just the perfect creaminess. It tasted great and I was truly impressed. My biggest complaint would be the amount of clams. I would have been looking for more, but other than that, this may be the best (it is only our second entry, but it was good). The Captain Linnell House is not the type of place to go just for a bowl of chowder as it is a romantic sea captain's home, but if you are looking for good chowder and a nice meal, it is a great choice.

Labels: , , , , , , , , ,

Friday, April 4, 2008

In Search of the Best Clam Chowder

Here in Chatham, Massachusetts, it's pronounced "chowdah," but however you pronounce it, one thing is for sure - tourists and locals alike are constantly on the prowl for the best bowl around. Join us as we embark on our own mission to find the tastiest- then go try for yourself when you visit us on your next Cape Cod vacation.

Our first stop...the infamous Chatham Squire. A favorite New England eatery and bar, those seeking comfort food in a casual setting will find it here. Chock full of clams and tender potatoes, the Squire's chowdah recipe didn't disappoint. The pepper flavor, while not too strong, was distinct, and the clams were cooked to perfection. Our only complaint? Perhaps it could have been a bit thicker in consistency, but for those who don't like their chowdah too creamy, this could be the chowdah for you.

Labels: , , , , , , ,